The majority of the Most Discussed videos currently on YouTube are Project For Awesome videos.
Pages 1-3 of the Most Discussed videos:
P4A videos are on pages 4 and 5 too, but not in the vast majority. There are P4A videos in the other "Most" lists too...Most Popular, Most Favorited, and the others. They have the strongest presence, though, in the Most Discussed list right now.
So that was the idea: one thumbnail, one idea taking over YouTube to promote various charities. Looks like it worked. :)
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