I went to Mashable to read this article about YouTube's new paid subscription model. The page loaded and I saw this:
The big headline is nice, but I don't care about the shares and likes when I haven't even read the article. Everything else is ads, ads, ads. So I scrolled down to this:
A huge photo of the YouTube logo...and the image doesn't tell me any other information. Under that in relatively tiny font, is the article. (Also, notice that the text on the National Geographic ad is easier to read than the article text. Priorities.)
I'm all for visually interesting pages, but don't make me scroll down an entire screen length before I can read the article. The first word in the headline is "YouTube," so I know that's the subject of the article. The huge logo wastes space, and it's unnecessary.
The page layout gets in the way of what should be most important—content.
The big headline is nice, but I don't care about the shares and likes when I haven't even read the article. Everything else is ads, ads, ads. So I scrolled down to this:
A huge photo of the YouTube logo...and the image doesn't tell me any other information. Under that in relatively tiny font, is the article. (Also, notice that the text on the National Geographic ad is easier to read than the article text. Priorities.)
I'm all for visually interesting pages, but don't make me scroll down an entire screen length before I can read the article. The first word in the headline is "YouTube," so I know that's the subject of the article. The huge logo wastes space, and it's unnecessary.
The page layout gets in the way of what should be most important—content.
