Tuesday, January 24, 2012

Pinterest: First Impressions

With all the buzz around Pinterest, I wanted to check it out and see why some people are saying Pinterset is going to stick around. Here are my first impressions of the latest site to break into the top ten social networks.

Pinterest is still in open-beta, so I asked for an invite to join. Three days later, I received a link in my email. At the moment, you need a Twitter or Facebook account in order to join Pinterest. I understand this helps reduce spam accounts and makes finding your friends easier. That's all well and good, but I'd rather have an account that stands on its own and doesn't depend on another site.

After registering, a page with pins (essentially images) loads and you click on what interests you. Pinterest uses your choices to generate people for you to follow. I like that Pinterest embraces new users by connecting them to people on the site, but I wish the suggestions for people to follow stayed suggestions. Pinterest automatically subscribed me to a dozen people based on my few clicks. I would rather see the suggestions and then choose if I want to subscribe to people. One image that I liked doesn't necessarily mean I will like the rest of the content that person posts. I ended up going through each profile of the people Pinterest gave me to follow and unfollowed them. Then I browsed pins by category and found people that I actually wanted to subscribe to.

I've seen taste preferences done better on Etsy. When you join Etsy, the site asks you to choose items that you like from a random selection on the page. Based on your choices, Etsy will suggest other items you might like. Suggested content based on previously-chosen content. Pinterest, though, suggests people to follow based on your content choices. Pinterest's suggestions can't match your preferences as well as Etsy's can.

On the positive side, I've seen more activity on the content I posted compared to a new account on other social networks. But that's not enough to make me check in often. It might be because I'm new and still poking around, but I've been going on Pinterest about once a day. Compare that to Twitter, Facebook, and Tumblr, where I check in multiple times each day. Pinterset doesn't have that much of my attention yet, but the coming months might change that.

If you'd like to see what I've done on Pinterest so far, here's a link to my profile.

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