Bottled water, artificial languages, and promotions

Some stuff I've been reading lately:

17 Behind-the-Scenes Secrets of Bookstores (mental_floss)

Stop Drinking Bottled Water (Gizmodo)

How an artificial language from 1887 is finding new life online (The Verge)

Best practices from the most active Slack users (Fast Company)

Upon This Wrist (Medium)

How the wrong people get promoted and how to change it (Fast Company)

What If Everybody Didn't Have to Work to Get Paid? (The Atlantic)

Photo credit: Before sunset by Daniel Dudek-Corrigan via photopin (license) Modification: added text

Matt Murdock's ordinary acts

A while ago, I wrote a few tweets tagged #OrdinaryActs, and the idea was that these are little things superheroes do to blend in, to make it seem like they have ordinary lives. For example...

We know a hot cup of coffee wouldn't affect Clark, and we know Peter has excellent hand-eye coordination, but these are everyday moments where they could play up being ordinary.

And then I watched the Daredevil Netflix series and saw that Matt Murdock does these kinds of things too. Even though he has heightened senses and is not in total darkness, he pretends at complete blindness when he is around people in his everyday life.

Small things, like reaching out to touch a door frame or missing someone's hand for a handshake. Relying on his cane as he walks down the sidewalk, but we know he can toss it and run, full-speed, if he wants to.

I love seeing details like that, where Matt acts that way on purpose as part of his disguise.

It's a reversal: He stops pretending when he puts on the mask.